The Weekly Spark

Your Brain's Happy Hour (Powered by L&D Team)

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Ogilvy Ghana Learning & Development
April 28, 2025

Hey Ogilvy Fam!

Another week, another chance to conjure up some marketing masterpieces! Get ready for a fresh dose of inspiration, trends, and good vibes. Let's make some noise!

Trends That'll Make You Go "Aha!" (in 2025)

WPP OPEN: Officially Smarter Than Us All (According to Bloomberg & AI!)

Watch WPP Open blow Mastercard's mind! Our CTO Stephan Pretorius shows Raja Rajamannar the AI magic on Bloomberg. Prepare to be amazed (and maybe a little scared)!

AR Shopping Experiences

Try before you buy...virtually! Augmented Reality is transforming the retail landscape, allowing consumers to virtually try on clothes, visualize furniture in their homes, and experience products in immersive ways before making a purchase.

Why it matters: AR enhances the customer experience, increases engagement, and drives sales. Brands need to invest in creating seamless and engaging AR experiences.

🧠 Brain Reads: Reads That'll Level Up Your Mind

Africa's Digital Economy 2024: Trends and Opportunities" (McKinsey)

While a specific report with this exact title might not exist, McKinsey frequently publishes reports on Africa's digital economy. This will likely cover digital adoption, e-commerce, fintech, and the impact of technology on various sectors.

Gen Z in Africa: Marketing to the Next Generation" (Biz Community Za)

Gen Z is a growing consumer segment with unique characteristics, and understanding how to reach them is crucial for long-term brand success. This article covers their preferences, values, media consumption habits, and brand engagement strategies.

🤩 WPP Wins

Steal These Ideas (But Make 'Em Ghanaian!)
VML - Wendy's "Nerds"

AI roasts? Savage! Wendy's continues to dominate social media with its witty and irreverent brand voice. VML took it to the next level by using AI to generate personalized roasts of Wendy's customers.

Ogilvy UK - Dove "Cost of Beauty"

Ogilvy UK created a campaign that tackled the negative impact of social media filters on young girls. They created a short film showing the damaging effects of these filters. It's a reminder that marketing can be a force for good and can address important social issues.

🏖️ Weekly Recommendations


🎶 2025 Playlist: Vibe Check Activated!

  1. "Arike" by Kunmie

  2. "Offa Me" by Davido ft. Victoria Monet

  3. "Horoscope" by Jon Bellion & Pharell Williams

  4.  "Where Dem Boyz" by Black Sheriff

  5. "R.B.G." by Dexta Daps & Stalk Ashley  


🍿 Movie Night: From Blockbusters to Brain Benders
Sinners

It’s Michael B. Jordan, people! Plus, who doesn't love a good thriller?

A Minecraft Movie

Perfect for a fun night with the family or a nostalgic trip back to your Minecraft days (Gen Zs can’t relate :p).

Hold the Page!
📢 Introducing: The Ogilvy Edge - Employee Spotlight of the Week!

Get ready to meet the amazing people who make Ogilvy Africa Ghana the powerhouse it is! This week on Ogilvy Edge we're shining a light on Mary-Ann Naa Dedei Attoh, a Senior Accounts Manager at Ogilvy Africa Ghana. She is a professional with over a decade of experience in account and client management, specializing in brand strategy and integrated communications. You might think Naa Dedei has no chill the way she relentlessly hunts down designers for work. But trust us, when it's time to unwind, she knows exactly how to let her hair down and light up the room!

Let’s get into the chat with Naa.

  1. What's a fun fact about yourself that most people don't know?
    I genuinely enjoy spending time with children and never get tired of playing with them.

  2. If you could have any superpower, what would it be, and how would you use it?
    It would be the ability to ‘freeze’ people. Particularly clients during presentations.

  3. If you had a time machine, what event would you love to witness in person?
    I wish I could travel back in time to witness the very first Grammy Awards.

  4. Who do you think shouldn’t be a celebrity?
    I don’t have an answer for that right now.

  5. What's your favourite way to unwind after a busy work week?
    A chilled bottle of wine paired with some spicy meat is my perfect way to unwind.

    That’s so Work Related…

  6. What energizes you when you're at work?
    Working on the same thing for too long can feel monotonous, so a new brief always re-energizes me.

  7. What's a skill you'd like to learn or improve?
    I want to pick up basic design skills so I can swiftly handle client edits without always relying on a designer.

  8. What's your go-to productivity hack?
    I like to prepare for work the day before. It helps me stay organized and start each day with clarity.

  9. What's something you'd like to see changed in your industry?
    I think it will be amazing if every office has a relaxing room or a space where you can take a nap when you’re tired, or a quiet area to recharge and clear your mind when stressed.

  10. What's your favourite thing about your company culture?
    It’s the flexibility it offers. It allows me to manage my time and work in a way that keeps me motivated and productive.

    That will be all for now, Naa. Thank you.

“Be the magic you want to see in the marketing world!” ✨
Have an amazing week, Ogilvy Africa Ghana!

Have an idea for the next edition? Send them to [email protected]