The Weekly Spark 12/05

Your Brain's Happy Hour (Powered by L&D Team)

Author

Ogilvy Ghana Learning & Development
May 12, 2025

Hey Ogilvy Fam!

Ready to dive into another week of creative craziness? We've got a jam-packed edition of the Spark to keep you inspired, informed, and maybe just a little bit addicted. Buckle up, buttercup!

Weekly Trend Station: What's Making Waves (and Why Should We Care?)


Ogilvy ANDY Awards Sweep

Hold up, hold up! Did you hear? We KILLED it at the ANDY Awards last night! Six awards, including the GRANDY (that's the top prize, people!) for DAVID Madrid's mind-blowing "Meet Marina Prieto" campaign for JCDecaux. Bold ideas, killer execution – that's how we do it!


The Rise of African Influencers

Local influencers are driving conversations and shaping consumer behaviour. Who are the key players and how can you collaborate effectively? Check out this list of top African influencers:‍


🧠 Brain Reads: Reads That'll Level Up Your Mind

This week, I'm recommending two absolute must-reads.

First up is "Building a StoryBrand" by Donald Miller.

If you're struggling to articulate your brand's message in a clear and compelling way, this book is a game-changer. It's witty, insightful, and packed with practical advice that you can implement immediately. Trust me, your clients (and your sanity) will thank you.

And for a dose of pure creativity, I suggest "Steal Like an Artist" by Austin Kleon. This book is a reminder that originality is often born from inspiration and imitation. It's a fun and exciting read that will encourage you to embrace your influences and develop your own unique voice. Plus, it's beautifully illustrated, which is always a bonus.

What are you waiting for? Go grab these books and prepare to have your mind blown!

Featured Content

A Conversation with Jony Ive

Designer Sir Jony Ive joins Stripe CEO Patrick Collison for a fireside chat at Stripe Sessions.

Featured Course

Prompt Engineering

This WPP AI course introduces prompt engineering, an emerging field focused on crafting effective prompts for large language models. It covers the fundamental components of a prompt, explores various prompt strategies, and outlines a basic process for designing prompts to achieve desired outcomes.​​

🤩 What Other WPP Agencies Are Doing: Stealing Their Best Ideas (For Research Purposes, of course!)

Let's be honest, we're all part of the WPP family, and sometimes it's good to see what our siblings are up to. This week is about our ANDY award winners:

"Recycle Me" for Coca-Cola – WPP OpenX led by Ogilvy New York
"The Athletes Code" for Powerade – WPP OpenX led by Ogilvy New York


🏖️ Weekly Recommendations


🎶Music to Listen To: Sounds of the Continent 🎶

  1. “4 Kampe” by Joe Dwet File & Burna Boy

  2. “Bend” by Olivetheboy ft. Sarkodie

  3. “See Me See God” by Barry Jhay

  4. “Mario Kart” by Seyi Vibez

  5. “Thoughts 2.0” by Dm Soul & Marzo sa

  6. “Venus” by faceless & serotonin


🍿 Movie Night: Series to Devour This Week! 🍿

Unwind and get inspired with these must-see movies and series from the African film industry.

Queen Sono

A thrilling South African spy series.

Atlantics

A Senegalese supernatural romance.



The Ogilvy Edge - Employee Spotlight of the Week!
Candace Anim

This week, we're shining the spotlight on our favourite Bobette (inside joke), Candace. Get ready to learn more about her work life, her passion for creating impactful campaigns for African brands, and her secret talent.

Who is Candace? Well, I’m still figuring it out. Try again in 3 years. LOL

Okay, let’s get into the 411...

  1. If your life had a theme song, what would it be and why?
    “Try Everything” by Shakira.

  2. What’s your guilty pleasure snack you’d never admit in a client meeting (but we’re all friends here)?
    Friends you say 🤪

  3. If you could swap jobs with any fictional character for a day, who would it be?
    Easy, Magneto. Control all the wealth and tech and BAM! Generational wealth for life and yeah totally legit with no drama or scandal.

  4. What’s a totally useless talent you secretly love having?
    Hmmm, I have zero idea.

  5. Which emoji best represents your work vibe this week?
    😬🤯🥱😊


    On the Serious Side of things

  6. What recent project or task made you feel most proud, and why? Guess finally wrapping up client requests for March.

  7. How do you keep your creativity or motivation alive during a busy week?
    Just me vibing to my fav podcast and jamming to songs. Catch me on the other side on podcast mentions.

  8. What’s one tool, tip, or habit that’s changed how you work?
    Always look for the easiest way to do your work.

  9. What’s your favourite part of the Ogilvy culture or your team dynamic?
    The people and chill environment.

  10. If you could lead a training session for the team, what would you teach?
    Hmmm still thinking 🤔. I’ll speak to the L&D team about that later.

  11. Describe Ogilvy in one word.
    Dynamic.


That’s all for this week.
Stay creative, stay curious, and stay awesome!

Have an idea for the next edition? Send them to [email protected]