The Weekly Spark 16/06

Hey Ogilvy Fam!

Another week, another dose of the Lowdown to keep you in the know! This week, we're diving into the ever-evolving world of social media, unlocking the secrets of strategy, and exploring the cinematic universe of Tyler Perry. Let's get started!

Weekly Trend Station: Social Media Shenanigans

Snapchat's Filter Frenzy: What's Up With These Weird Faces and Backgrounds?!

Let's be real, some of Snapchat's filters are just plain bizarre. Are they genius marketing or just plain creepy? You decide! Share your favourite (or most hated) filter with us!

Recommended Reads: Strategy & Style - Level Up Your Skills!

Book Recommendation:
"Good Strategy Bad Strategy" by Richard Rumelt

A must-read for anyone looking to build a winning strategy. This book provides a framework for identifying and developing effective strategies.

Course Recommendation:
Basic Design for Client Service

Elevate your client presentations with this basic design course. Learn the fundamentals of visual communication and create compelling presentations that wow your clients!

Got a recommendation of your own? Share it with us!

What Other WPP Agencies Are Doing: Creative Campaigns That Captivate

Scholz & Friends: Volkswagen Commercial Vehicles – Ready For Your Mission

ason Statham meets real-life heroes in this action-packed spot for Volkswagen Commercial Vehicles.

AKQA: Rolls-Royce Motor Cars – Black Badge Spectre

AKQA is redefining luxury with the Black Badge Spectre for Rolls-Royce Motor Cars.

🏖️ Weekly Recommendations

🎶Music to Listen To: Summer Vibes (Ghana Style!) 🎶

Even though we're not exactly hitting the beach in Ghana (it's always beach weather here, right?), we're still bringing you the summer vibes with these tunes!

1. "Zombie" - Fela Kuti: A powerful and iconic protest song. 

2. "Grazing in the Grass" - Hugh Masekela: A timeless jazz classic. 

3. "This is My Chance" - Paapa Yankson: A soulful and uplifting ballad. 

4. "Sweet Mother" - Prince Nico Mbarga: A beloved classic that celebrates motherhood. 

5. "Maria Lepore" - Osibisa: A vibrant and energetic Afro-rock anthem. 

Share your favourite old-school African tune with us! We're always looking for new (or old) gems to add to our playlist.

🍿 Movies to Watch: Tyler Perry - The Good, The Bad, and The Hilarious! 🍿 

Ready for a cinematic rollercoaster? Let's dive into the world of Tyler Perry with these must-see movies (including the one everyone's talking about!), featuring characters you'll love to hate (or just plain hate!)

What's your favorite Tyler Perry movie (and which character do you love to hate)?

The Ogilvy Edge - Employee Spotlight of the Week! 

This week on Ogilvy Edge, we’re shining the spotlight on Magdalene Quartey, aka Magdee, the friendly force at the front desk. She’s the first face you’ll see when you walk in, and probably the one who’s already five steps ahead of whatever you came in for.
From finding missing teammates to fixing mini crises (and yes, even supplying caffeine boosts), Magdee does a little bit of everything and somehow makes it all look effortless. Busy is her comfort zone, and she’s always up for learning how things tick behind the scenes, all with that signature smile that says, “Don’t worry, I’ve got this.” Let’s get to know a little bit more...

1. If you had to be the face of any product, what would it be and why?

   CeraVe “Because I’m all about consistency and helping others shine. Just like a good skincare, I work in the background making everything feel calm and put together.

2. What’s the most bizarre item on your bucket list?
   Become a vegan for a month. Lol

3. If your mood this week were a weather forecast, what would it be?
   Sunny or Sunshine.

4. Which song title best describes your current work vibe?
   Lose Yourself- Eminem

5. What’s your alter ego’s name when you're in ‘beast mode’ at work?
   Serena Switchblade

   On the Business Side of things 

6. What’s one professional skill you’re currently working on improving?
   Trying to learn new thing without been told and adapting to my new role as social media manager 

7. What’s the most valuable feedback you’ve ever received — and how did it shape you?
   “Keep pushing and never give up.” It reminded me that it's okay to struggle, as long as I don’t let keep me from stop moving forward. Since then, I’ve learned to take things one step at a time and not be afraid to try, even when things feel uncomfortable. 

8. If you could switch roles with anyone on the team for a week, who would it be and why?
   I would love to switch roles with someone in management. Not because I think it’s an easy job, but I’m curious about what it really takes to lead a whole team, make big decisions, and still stay calm under pressure. I think it will help me see how everything comes together. 

9. What’s your go-to method for handling tight deadlines?
   I stay calm, focused and ask for help when needed.

10. How has your role evolved since you started at Ogilvy?
    When I first started, it was mostly about handling front desk duties. But with time, it’s become so much more than that. Now, I find myself helping across different departments, learning how things work in other teams, and handling the company’s social media handles has made the job a lot more meaningful.