The Weekly Spark 19/05

Hey Ogilvy Fam!

Hope your weekend was fantastic! We're back with another dose of the Spark to keep you inspired, informed, and maybe just a little bit addicted. Let's dive in!!

Weekly Trend Station: Marketing Magic on the Motherland

Kantar's BrandZ Top 100 Most Valuable African Brands

Kantar's annual report provides valuable insights into the most valuable brands in Africa.

🧠 Brain Reads: Knowledge Nuggets with a Marula Kick

Got a recommendation of your own? Share it with us!

Featured Content

The Secret To "Great" Design Is Simpler Than You Think

Join Chris Do in this thought-provoking discussion as he delves into the intriguing question of what distinguishes good designers from great designers. Chris Do explores the notion that transcending design and embracing additional skills and perspectives is essential for achieving greatness. Gain insights as Chris references discussions with fellow creatives about the importance of stepping out of your comfort zone, mastering the fundamentals, and debunking the myth of overnight success. Prepare to be inspired and challenged as you embark on a journey toward design excellence.

Featured Course

Commercial Mindset by WPP

The Commercial Mindset Programme is a self-paced online course designed to help you develop key business skills in scope management, pricing, and negotiation.

This course, offered by WPP, aims to build your commercial mindset through a series of core lessons. It is suitable for everyone at WPP, especially those in Client Services, Finance, and Operational positions.

🤩 What Other WPP Agencies Are Doing: Stealing Their Best Ideas (For Research Purposes, of course!)

Ogilvy Kenya's Groundbreaking TUSKER Campaign

Check out how Ogilvy Kenya is redefining representation with their latest campaign for TUSKER! This project champions progressive portrayals and leverages the power of influencers to connect with a new generation of consumers.

🏖️ Weekly Recommendations

🎶Music to Listen To: Let’s Take You To Church 🎶

1. “Arise n Shine” by Ifiok Bassey

2. “Jesus Superstar” by Jlyricz

3. “Remember” by Sinach

4.  “Flow” by Marizu

5. “Satisfy” by Joe Mettle

🍿 Movie Night: Lights… Camera… Inspiration… 🍿

Immerse yourself in the rich tapestry of African storytelling with these captivating movies and series.

The Ogilvy Edge - Employee Spotlight of the Week!
Felix Asante

This week on Ogilvy Edge, we are giving the stage to Felix, a curious soul drawn to the quiet wisdom of trees and the rhythm of the wind. He finds magic in everyday moments, weaving them into verse and reflection. He is passionate about life, the power of words, and the spaces where they meet. With the poetic vibes out of the way, let’s get chatting!

With the poetic vibes out of the way, let’s get chatting!

1. What’s the weirdest thing you believed as a child?
   That construction workers who built skyscrapers died after they were done - because of the height of the building (you said weirdest).

2. If you were a brand, what would your tagline be?
   Heaaattt baba!!!

3. Which fictional workplace (TV show or movie) would you thrive in?
   Suits

4. What’s your go-to karaoke song (even if it’s just in the shower)?
   Kiss from a rose - Seal.

5. If your desk had a theme, what would it be decorated with?
   Burgundy Beryl.

6. What’s one lesson your current role has taught you that you’ll never forget?
   Resilience.

7. Which campaign or project would you love to work on again, and why?
   It was my first day in Ogilvy. I was getting to know the team and how we work through that campaign. Every minute of it felt very new and exciting so I guess it'd be something I'll revisit if I had to choose.

8. What’s one thing you think every great team should have?
    Respect.

9. How do you reset when you hit a creative or mental block at work?
   Listen to music

10. What’s your proudest ‘small win’ this month that deserves a spotlight?
    Every moment is a proud moment.