The Weekly Spark 25/08

Hey Ogilvy Fam!

We’re back from a very long break! Get ready to ignite your creativity! This week, The Weekly Spark is all about empowering creativity with TikTok's Symphony Suite, celebrating classic Ghanaian cinema, and grooving to the soulful sounds of 80s blues. Let's dive in!

Weekly Trend Station

TikTok Symphony - Powering Creative Firepower!

Did You Know? WPP is giving creatives more firepower to push boundaries and experiment for WPP clients with TikTok's Symphony Suite! According to Rob Reilly, Chief Creative Officer of WPP, it’s about making creativity smarter, faster, and more effective, blending the magic of the human touch with the power of AI to deliver killer results for the world’s biggest brands.

Learn more here.

How do YOU think TikTok's Symphony Suite will impact creativity? Hit reply and let us know!

What Other WPP Agencies Are Doing: Creative Campaigns That Captivate

VML and OpenMind: KitKat – KitKat Phone Break

Take a break from your phone with this clever campaign from KitKat!

Ogilvy: Asian Paints – The Poetic Shades

Discover the beauty of color with this stunning campaign from Asian Paints.

🏖️ Weekly Recommendations

🎶Music to Listen To: 80s Blues - A Soulful Throwback! 🎶

Need a sonic boost to get you through the week? Let's groove to the soulful sounds of 80s blues with these classic tracks!

1. "Bad" - Michael Jackson: While not strictly blues, this song has a bluesy feel and showcases MJ's incredible vocals.

2. "Like a Prayer" - Madonna: A powerful and gospel-infused track with bluesy undertones.

3. "Purple Rain" - Prince: A legendary blues-rock ballad with an unforgettable guitar solo.

4. "I Still Haven't Found What I'm Looking For" - U2: A soaring anthem with a bluesy undercurrent.

5. "Sweet Child o' Mine" - Guns N' Roses: A rock classic with a blues-inspired guitar riff.

Share your favourite 80s blues song with us!

🍿 Movies to Watch: Ghanaian Cinema Classics - A Nostalgic Journey! 🍿 

Ready for a trip down memory lane? Let's celebrate classic Ghanaian cinema with these must-see movies!

The Ogilvy Edge - Employee Spotlight of the Week!
Hilda Osei

This week on Ogilvy Edge, we shine the light on Hilda Osei, a creative soul who once dreamed of being a model or a nurse but somehow found herself thriving in advertising. With a deep love for art and a curious mind, Hilda’s always been drawn to making things; from recipes to design, crocheting, and now… phone games (because balance!). She’s a movie lover who laughs loud, cries freely, and only braves horror movies with her brother by her side. Her taste in music? All-round. Her vibe? Depends on who you ask. Some say she’s quiet, others say she really talks. But everyone agrees, where Hilda is, there’s always laughter and good energy. Let’s dig into the chat!

1. What's a fun fact about yourself that most people don't know?
   I’m not as quiet and innocent as people think.

2. If you could have any superpower, what would it be, and how would you use it?
   Teleportation 😄 Image coming to status straight from Bali without needing a passport and easily getting home without any traffic wahala. Or grabbing breakfast in Paris and having midday nap in the Maldives. I meaaannnn… should I keep going? 😏

3. If you had a time machine, what event would you love to witness in person?
   A Coldplay concert

4. Who do you think shouldn’t be a celebrity?
   Kwame Eugene 🥱

5. What's your favourite way to unwind after a busy work week?
   Talking to my sis about all the gist, phone games and movies

6. What energizes you when you're at work?
   I used to listen to music but now I don’t know.

7. What's a skill you'd like to learn or improve?
   Leadership skills

8. What's your go-to productivity hack?
   If a project feels overwhelming, I start with the simplest task. It builds momentum and makes everything else feel more doable.

9. What's something you'd like to see changed in your industry?
   I don’t have a response for that for now.

10. What's your favourite thing about your company culture?
    How we get things done.