The Weekly Spark

Your Brain's Happy Hour (Powered by L&D Team)

Ogilvy Ghana Learning & Development
May 05, 2025

Hey Ogilvy Fam!

Welcome back to another week of conquering the marketing world! Hope you're all caffeinated, inspired, and ready to make some magic. Let's dive into the good stuff!

Trends That'll Make You Go "🤯"

The Rise of Immersive Storytelling

VR, AR, and mixed reality are blurring the lines between reality and fiction. Get ready for stories you can live!

Instagram Blend: The Future of Collaborative Content?

META's Gone Blend-ing Mad! 🤪 Instagram's new feature, “Blend” lets you co-create content with your audience in real-time. Get ready to collaborate...or just watch your followers take over your brand. 🤷‍

🧠 Brain Reads: Reads That'll Level Up Your Mind

6 Trends Revolutionizing Media

Get the inside scoop on the key trends shaping the media landscape, from AI-powered content to the rise of immersive experiences, straight from the experts at Ogilvy!

Marketing 6.0: The Future Is Now" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

"Okay, okay, we know you love free stuff! But sometimes, you gotta invest in knowledge. 😉 Marketing legend Philip Kotler drops some serious wisdom about the future of marketing in a world that's changing faster than your Wi-Fi password.

🤩 WPP's Best & Brightest (Ghanaian Remix Coming Soon!) 🤩

Steal These Ideas (But Make 'Em Ghanaian!)

AKQA - Netflix “It’s What’s Inside – The Game”

Forget trailers, AKQA launched Netflix's "It's What's Inside" by creating a real-world game that let fans literally step inside the movie! They built a massive, interactive arcade machine where players completed challenges inspired by the film's themes of connection and discovery. Winners unlocked exclusive in-game content and Netflix subscriptions.

Ogilvy – Coca Cola “Real Magic”

Coke's global brand platform "Real Magic" continues to inspire with its focus on human connection and shared experiences. How can we create campaigns that tap into universal human emotions and build brand loyalty?

🏖️ Weekly Recommendations

🎶 2025 Playlist: Vibe Check Activated!

“You4Me” by Tiwa Savage
“Fire” by AratheJay & Bella Shmurda
“Top Down” by Wiz Khalifa ft. Ty Dolla $ign & Jason Martin
“Nya Gyidi” by Joe Mettle
“Say That” by Keri Hilson
“My Darling” by Chella

🍿 Movie Night: Series to Devour This Week! 🍿

“You” (Netflix)

Joe Goldberg is back...and creepier than ever! Season 5 just dropped, so get ready for another twisted tale of obsession and murder. Addictive, suspenseful, and guaranteed to keep you on the edge of your seat.

“Black Mirror” (Netflix)

So, all the creatives are buzzing about this show...is it really that mind-blowing? Let's find out! This anthology series dives headfirst into the twisted, terrifying, and totally addictive side of tech. Prepare for your brain to be officially hacked.

The Ogilvy Edge - Employee Spotlight of the Week!
Kelvin Duho

Last week, we met Naa Dedei. This week, we're introducing you to Kelvin Duhoooooo!

Kelvin is a reserved multidisciplinary creative who spends his weekdays trying to make the logo bigger or designs pop, and the weekends at film screenings with friends, or most often, playing video games with my cousins. He loves taking pictures of random stuff from his daily activities and making them look like scenes from a film. He loves all kinds of music; no favourite genre, he just allows the music to come to him as the day goes. He really enjoys films; they allow him to travel to different places and witness different experiences.

Let’s get into the chat with Kel.

What's a fun fact about yourself that most people don't know?
In May 2023 I watched at least 2 films a day the entire month didn't miss a day.
If you could have any superpower, what would it be, and how would you use it?
Easy one: time stop. It feels like we’re on a treadmill that never stops. If I could just pause time like Metroman from “Megamind”, that would make me happy.
If you had a time machine, what event would you love to witness in person?
When Moses parted the Red Sea—I just want to see that, lol. But on a more serious note, summer 1977 in the U.S. on May 25th, my birthday. The screening of the first Star Wars movie, Star Wars: Episode IV – A New Hope. To witness that spectacle in its time, with no prior knowledge of it, would be a canon event for me.
Who do you think shouldn’t be a celebrity?
Efia Odo! No further comment
What's your favourite way to unwind after a busy work week?
To see a film my friends and I have been anticipating seeing or handing out with my boys talking about God knows what while playing games.
What energizes you when you're at work?
Music from the various in-house DJs, DJ Hill Song, DJ Sel and DJ Yzeima, they keep the vibes up when energy is down, peace and glad tidings to them.
What's a skill you'd like to learn or improve?
My video and motion graphics editing skills, to edit as fast as Akwasi and as clean as Hopeson.
What's your go-to productivity hack?
Quality rest before work goes a long way, walk away from the desk when stressed come back refreshed, ChatGPT is your friend.
What's something you'd like to see changed in your industry?
On the client side, brand managers should have a basic understanding of design principles so they can appreciate the effort and thought put into the work.
What's your favourite thing about your company culture?
The growth mindset and learning environment, I learn something new everyday, thanks to you guys.

"The only way to do great work is to love what you do." - Steve Jobs
Have a fantastic week, people!

Have an idea for the next edition? Send them to [email protected]