Welcome to The Weekly Spark

Your Brain's Happy Hour (Powered by L&D Team)

Author

Ogilvy Ghana Learning & Development
April 22, 2025

Hi Everyone, we hope you had a wonderful Easter weekend!

We welcome you to the maiden edition of The Weekly Spark. Need a dose of inspiration? Our internal newsletter alternative delivers marketing trends, book recommendations, mind-blowing case studies, killer tunes, and movie picks. Get your weekly spark and let’s dive in!

Personalization 2.0: Data-driven creativity is the new frontier!

This week, marketing buzzwords focus on using AI and data to create hyper-personalized customer journeys. Brands now speak directly to individuals, moving beyond traditional segmentation and targeting.

Video is STILL King!

Short-form video remains dominant in consumer engagement, despite new tech. TikTok leads, but Instagram Reels and YouTube Shorts compete. This week, brands creatively blended entertainment with product features in these formats.

Sustainability Sells!

Eco-conscious messaging is no longer a trend; it’s an expectation. Consumers seek brands that align with their values, especially sustainability. Expect more campaigns that integrate sustainability into the brand message.

🧠 Brain Candy: Knowledge Bombs in Bite-Sized Pieces

"Influence: The Psychology of Persuasion" by Robert Cialdini

A marketing classic! Understand the principles of persuasion and how they apply in advertising. This one is a must-read for anyone looking to elevate their marketing strategy.

"How AI is Transforming Marketing" – Harvard Business Review

A deep dive into how artificial intelligence is revolutionizing the way marketers approach personalization, engagement, and strategy. If you're not using AI yet, this article will make you rethink that.

🤩 WPP Superstars:

Case Studies/Ads, That'll Make You Jealous (in a Good Way!)
Grey and Maruri’s “Rice and Glory”

A fun twist on rice bags turned every meal into a treasure hunt — who knew rice could make you a winner?

VML Argentina “Absurd Promises”

Using AI to expose political absurdities, sparking real legislative change for people with Down Syndrome for ASDRA!

👋 Fresh Faces in the Tribe: Leveling Up the Ogilvy Squad!

Get ready to welcome these talented individuals who are bringing their expertise and a whole lotta hustle to the table.

Dorothy Owusu

PR Account Manager

Magdalene Afutu

Senior Media Manager

Selikene Traore

Social Media Manager

Alswell Maame Nhyiraba Allen

Intern

Give these amazing people a warm Ogilvy welcome! They're ready to make some magic happen. Let's show them how we do things around here!

🏖️ Weekly Recommendations

🎶 Your New Obsession: The Ultimate Power Playlist

  1. "Laho" by Shallipopi – The hottest Afrobeat track that's sure to get you dancing!

  2. "Baby" by Rema – Rema’s irresistible vibes, blending Afrobeat with catchy melodies.

  3. "Die With A Smile" by Lady Gaga – An empowering anthem from Gaga, guaranteed to uplift your mood.

  4.  "Skuta Baba (rmx)" by Woodblock DJS, Buzzi Lee, Kane Keid, Cassper Nyovest, Kwesta, Yony Dayimane, Mvelost, Set Off, Somololo – A mega-collaboration that’s perfect for your next party playlist.

  5. "Anxiety" by Doechii – Doechii’s latest track is a fresh fusion of hip-hop and soulful beats to vibe to!

🍿 Movie Night: From Blockbusters to Brain Benders
The Electric State

A visually stunning sci-fi thriller that takes you on a mind-bending journey through a dystopian future.

You're Cordially Invited

A gripping mystery with twists and turns that will keep you on the edge of your seat.